Lilly Marketing Associate in Indianapolis, Indiana
Title Marketing Associate
State / Province Indiana
Region North America
Company Overview At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Responsibilities Soft Tissue Sarcoma (STS) is rare. Accounting for only 1% of adult cancers, most people have never heard of STS and many physicians will never see a patient with STS throughout their career. STS is heterogeneous and complex. With more than 50 histological subtypes and no known demographic or lifestyle contributors, it is difficult to diagnose and challenging to treat. STS is relentless. About 50% of patients are diagnosed with advanced disease due to diagnosis delays or misdiagnoses leading to an average 12-14 months of survival and 5-year survival rates of only 17%. STS has seen limited therapeutic advances. No regimen or product has been shown to improve overall survival (OS) in the first line (1L) in over 40 years – until LARTRUVO® (olaratumab).
The Sales Integration Associate is a vital pillar of the Lartruvo Team. This individual will own taking our brand strategy and creating a sales force strategy that helps achieve our strategic initiatives of helping drive awareness of Lartruvo’s data and disrupting beliefs in a fragmented marketplace. With only 10 months on market, strong sales results, and a small customer group that makes up half of the market this role will be vital in helping drive our performance through our sales channel. If you are not scared of getting your hands dirty on small by scrappy team, you want to have fun, grow, and learn then this role is for you!
Objective 1: Brand Strategy Support (60%)
Message / Creative Development
Support selection of message in partnership with the team strategy lead, agency and Lilly Market Research (LMR).
Actively participate in agency-led development of creative platform.
Own and make updates to the IVA and Sales Resources as appropriate.
Field Sales Personnel Relationships/Interactions
Create and gain appropriate approval for internal communications.
Own, create and develop the sales force tactics– tailoring brand messages for specific HCP segments or customers.
Seek new ways to personalize content for the customer through the sales force channel to allow the Rep to leverage and reinforce the brand campaign and multiply the value Lilly can deliver to the HCP (AISE, BTV, etc.)
Provide initiatives customized for each HCP segment to optimize sales force interactions.
Effectively monitor and assess results of sales force execution, to drive continual improvement and maximize engagement and value for the HCP customer, including message evolution and optimization of content flow.
Sales Force Engagement:
Spend time in the field understand customer and sales force needs and bring learnings back to the brand team for continued process improvement.
Lead the Sales Force Advisory Council.
Serve as brand lead to CIL (Sales Training), overseeing the development of our sales training program.
Develop vision and goals for all sales meetings and BTV (remote meetings).
Create and gain appropriate approval for meeting content.
Provide field insight to the brands MCE plan.
Create a robust field communication strategy that is mutually beneficial to the Sales and Marketing Team and helps the brand achieve its Strategic Initiatives.
Create a fun and engaging relationship between the brand and field.
Provide input and help to create the direction for a positive customer experience leading to Customer Value.
Create a culture of sales professionals who realize the value that they bring and seek to make a daily impact.
Understand all customer insights and identify integration Moments of Truth (MOTs) and issues / opportunities.
Participate in development sales force needs in the customer council required elements and materials.
Objective 2: Operations Support (40%)
Assist with tactical communication vehicles, track schedule and coordinate with other team associates.
Partner Relationship Management
Supports relationship with agency / external vendor partner, day-to-day relationship with business partners.
Partner with Sales Training to develop plans to train the sales force on any gaps identified.
Responsible for understanding, implementing and adhering to company policies, processes and external obligations, as applicable.
Marketing and Medical Interaction
Resource for team (both Lilly and agency members) on how clinical data impacts marketing messages.
Coordinate appropriately with The Lilly Answer Center (TLAC) to provide needed information.
Partner with Medical Information to develop appropriate Field Sales training.
Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.
Responsible for all AISE tactics. Partner with strategy lead to ensure AISE materials align with brand strategy.
Facilitate sales force brand champion input to the agency for tactics requiring sales force input.
Basic Qualifications Bachelors degree and 2+ years of industry (marketing and/or pharamaceutical sales) experience
1 year of industry (marketing and/or pharmaceutical sales) experience and an MBA
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Market research experience
Oncology andSales experience
Experience with agencies / external partner vendors
Expertise with US affiliate marketing materials approval processes (PCA, FCAP)
Strong project management skills
Understanding of attitudes, beliefs and behaviors of payer key players (payer only)
Ability to work within a team and as a strong team player
Strong communication skills
Additional Information Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Removal Date 09-Dec-2017