Lilly Multi-channel Marketing Associate - Oncology in Indianapolis, Indiana
Title Multi-channel Marketing Associate - Oncology
State / Province Indiana
Company Overview At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Responsibilities The Cyramza Lung MCE Associate role is an exciting and very important role to help our team achieve a successful by ensuring that our HCP’s understand which patients to consider for CYRAMZA and that our messages are relevant and delivered in meaningful channels to our segmented HCP’s.
Multi-channel (or Integrated) Marketing (MCM) is a capability that Lilly is building to evolve with the changing demands and interests of our Health Care Professional customers. This role will be an integral part in establishing this capability for our team and will partner closely with the MCE Hub to ensure our strategy to HCP’s is delivered in an integrated and meaningful way to our targeted HCP customers.
This role will lead all HCP promotional tactics (non-personal, 3rd party) within the integrated MCM campaigns outside of the salesforce channel. The ideal candidate will have a passion for the customer, strong leadership and collaboration skills, a thirst for learning and a solutions-oriented mindset, focus on flawless planning and execution, and thrive on being a catalyst for evolving Lilly’s approach to HCP marketing including interest and positive energy to engage with the new multi-channel engagement initiative.
Objective 1: MCE Strategy & Execution
Provide input and help to create the direction for a positive customer experience with the MCE strategy in the context of a thoracic portfolio of options for our customers.
Understand all customer insights and channel preferences and identify integration of Moments of Truth (MOTs) and issues / opportunities across CYRAMZA and the thoracic portfolio.
MCE Channel Strategy Development
Develop the customer experience strategy across all of the channels outside the sales force channel.
Maximize the customer experience through current and new channels of reaching customers. – own what we do and the how we engage with our customers
Partner with channel associates on MCE team to best understand the appropriate MCE channels to utilize to accomplish brand and campaign objectives.
Partner with the brand strategy associate to understand brand strategy and brand message for prioritized customer segments.
Partner with the MCE HUB implement all steps of the MCE Planning Framework - Segmentation, Investment modeling, Message flow/Content strategy, Channel Mix, Campaign Design, and Measurement.
MCE Channel Implementation
Own, create and develop the DTP tactics– tailoring brand messages for specific DTP channels (websites, apps, email, banner ads, direct mail, etc. ) and specific HCP segments or customers (target hcp segment, target institutions or GPOs).
Initiate new ways of engaging customers based on the customer needs.
Partner with core agency in PCA / Veeva Vault process for development and approvals of content in each channel selected.
Effectively monitor and assess results of campaign execution to drive continual improvement to maximize engagement and value for the HCP customer.
Modify brand campaign / tactical plan based upon metrics / performance of campaign and tactics
Message Evolution / Creative Development
Support selection of message in partnership with agency and Lilly Market Research (LMR).
Actively participate in agency-led development of creative platform, review and recommend revisions to the creative brief and the creative expression of creative platform.
Objective 2: Operations Support
Project Implementation / Financial Management
Assist with tactical communication vehicles, track schedule and coordinate with other team associates.
Track and manage detailed budget for responsible tactics (MMS, accrual process, etc.).
Provide budget roll-up to brand budget owner.
Partner Relationship Management
- Support relationship with agency / external vendor partner, day-to-day relationship with business partners.
- Responsible for understanding, implementing and adhering to company policies, processes and external obligations, as applicable.
Tactic Approval Process
- Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.
Bachelors degree and 2+ years experience orMBA and 1+ year experience
Multi-channel (digital and direct) marketing experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Ability to work within a team and as a strong team player
Highly collaborative and proven ability to work as a strong team player with diverse teams
Strong communication skills
Thirst for learning, solutions oriented
Bias for action, proven ability to think strategically as well as to plan and execute
Ability to influence without authority from peer level to leadership
Digital / Direct marketing experience
Experience with agencies / external partner vendors
Expertise with US affiliate marketing materials approval processes (PCA, FCAP)
Strong project management skills, Experience with planning and execution of tactics across multiple channels
Experience in US Lilly tactic execution (CIQ procedures, PCA processes)
Additional Information Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Removal Date 27-Oct-2017