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Lilly Brand Manager in 上海, China

Job Category:


Type of Employment:



The brand manager will be responsible for developing and implementing brand tactics plan and maximizing sales force and brand equity in China market. Leading key programs to achieve brand objectives.

  • Execution:

  • Cooperate with team to develop brand tactic plan

  • Supervise and manage marketing program implementation.

  • Develop promotional materials, including detailing aid, group selling slides, brand reminders, etc.

  • Manage brand OPEX Accountable for OPEX management.

  • Internal & External Cross-functional communication:

  • Work closely with sales, medical, CA(PRA, KA…), compliance and other functions to ensure smooth implementation of marketing activities.

  • Take lead to drive projects and actions plans in Lilly organization

  • Strategic Planning:

  • Develop Brand tactic and programs align with strategy to support listing/ reimbursement and recruiting new patients to generate positive experience to support product growth.

  • Identify opportunities to improve market share in today’s highly competitive market.

  • Identify target audience unmet needs to gain advocacy

  • TL management:

  • Develop and maintain long-term relationship with key national & regional TLs and advocates in key target markets

  • 3rd-party supervision: Manage the Ad, PR agencies and the 3rd party cooperation

Basic Qualificiations:

Accountability and Responsibility

Strong implementation skill

  • Bachelor’s degree or above

  • Medical background preferred

    • At least 2 years marketing experience, successful experience on leading listing, reimbursement program is preferred
  • Good communication skill internal and externally

  • Required English level--Business fluency in speaking, reading and writing

  • Good interpersonal skill and computer literacy

  • Learning agility

  • Resilient to different tasks and move forward

  • Self-motivated and diligent

  • Good team work

Additional Skills/Preferences:

Additional Information:

Company Overview:

Posted Date:


Region: 亚洲/太平洋地区

City: 上海

State: 上海市

Country: CHN

Location Details:

Req Id: 53960BR