Lilly Sr. Brand Manager-Trajenta in 上海, China
Type of Employment:
The brand manager will be responsible for developing and implementing brand plan and maximizing sales force and brand equity in China market align with BI.
Cooperate with team to develop brand strategy
Supervise and manage marketing program implementation.
Develop promotional materials, including detailing aid, group selling slides, brand reminders, etc.
Manage brand OPEX Accountable for OPEX management.
Internal & External Cross-functional communication:
Work closely with sales, medical, PRA, access, distribution and other functions to ensure smooth implementation of marketing activities.
Join alliance Meeting to work together with leader to make Lilly side agreement
Take lead to drive projects and actions plans in alliance organization
Develop Brand strategy, tactic and programs to support product growth.
Identify opportunities to improve market share in today’s highly competitive market.
Develop and maintain long-term relationship with key national TLs and advocates in key target markets
3rd-party supervision: Manage the Ad, PR agencies and the 3rd party cooperation
Bachelor’s degree or above
Required English level--Business fluency in speaking, reading and writing
Medical background preferred
Accountability and Responsibility
Strong implementation skill
Self-motivated and diligent
Fluency speaking, writing and reading English skill
Good interpersonal skill and computer literacy
Resilient to different tasks and move forward
At least 2 years marketing experience
Req Id: 48295BR