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Job Information

Lilly Sr. Brand Manager-Trajenta in 上海, China

Job Category:

市场

Type of Employment:

全职员工

Responsibilities:

The brand manager will be responsible for developing and implementing brand plan and maximizing sales force and brand equity in China market align with BI.

  • Execution:

  • Cooperate with team to develop brand strategy

  • Supervise and manage marketing program implementation.

  • Develop promotional materials, including detailing aid, group selling slides, brand reminders, etc.

  • Manage brand OPEX Accountable for OPEX management.

  • Internal & External Cross-functional communication:

  • Work closely with sales, medical, PRA, access, distribution and other functions to ensure smooth implementation of marketing activities.

  • Join alliance Meeting to work together with leader to make Lilly side agreement

  • Take lead to drive projects and actions plans in alliance organization

  • Strategic Planning:

  • Develop Brand strategy, tactic and programs to support product growth.

  • Identify opportunities to improve market share in today’s highly competitive market.

  • TL management:

  • Develop and maintain long-term relationship with key national TLs and advocates in key target markets

  • 3rd-party supervision: Manage the Ad, PR agencies and the 3rd party cooperation

Basic Qualificiations:

  • Bachelor’s degree or above

  • Required English level--Business fluency in speaking, reading and writing

  • Medical background preferred

  • Accountability and Responsibility

  • Strong implementation skill

  • Self-motivated and diligent

  • Fluency speaking, writing and reading English skill

  • Good interpersonal skill and computer literacy

  • Learning agility

  • Resilient to different tasks and move forward

  • At least 2 years marketing experience

Core Abilities

  • Implementation

  • Communication skill

  • Team working

Additional Skills/Preferences:

Additional Information:

Company Overview:

Posted Date:

Keyword:

Region: 亚洲/太平洋地区

City: 上海

State: 上海市

Country: CHN

Location Details:

Req Id: 48295BR

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