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Lilly Sr. Brand Manager in 上海, China

Job Category:


Type of Employment:



Primary Function/Purpose

The Sr.Brand Manager position is created to be responsible for launching Verzenios, a brand new asset of breast cancer in China. This role will be primarily focused on building the brand communication plan before the product is commercialized and mainly designing & executing the launch campaign after the product is launched. It will be required to fully understand the market and HCP insight, create brand core elements, execute external brand communication/launch campaign and engage KOL. As a launch core team member, Sr. Brand Manager will collaborate with multiple cross-functional members such as Market Research, Medical, PRA. The ability to synthesize customer insights to brand strategy and influence thought leader network will be a key successful factor for this job.

Key Responsibilities

Contribute on brand strategy and develop commercialization plan

  • Discover and synthesize deep customer insight

  • Participant in the brand building process for brand strategy and HCP core message element

  • Co-develop the disease educational and product promotional solution

  • Lead the deliverables of Detail Aids, Promotional Slide Decks

KOL Engagement

  • Identify and engage thought leaders in targeted therapeutic areas

  • Drive TL commercial advisory board, to guide brand strategy

  • Establish and lead key relationships with external KOLs

Launch Execution

  • Develop and drive the solution with team and conduct some portion of launch campaigns and innovative launch solutions to deliver consistent brand messages

  • Build the promotional content (e.g. video, slides) for product launch campaign

  • Makes decisions that impact a range of standard and nonstandard operations and lead medium-large scale launch projects/programs

Agency and Business Partner Relationships Management

  • Interface with the agency account as the single point of contact

  • Oversee the budget for agency activities to stay with the plan

  • Manage the performance of agency partners through both internal and external communication

Internal Communication

  • Deliver training of product knowledge and brand strategy to the sales force

  • Design the training materials and sales tool

  • Drive internal business solution planning process (i.e. operational Plan)

Basic Qualificiations:


  1. Desired Characteristics

    Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed

    Influence: lead without authority both internally and externally

    Communication: articulate clearly in both oral and written communication

    Team Spirit: achieve results through team work as a valued leader / member in different setting

    Empathy: feel and address what is appealing to the stakeholders

  2. Essential Qualification

    Bachelor degree and above

    At least 4 years related marketing experience

Additional Preferences

• Medical/Pharmacy background preferred

• Previous oncology marketing experience as a plus

Additional Skills/Preferences:

Additional Information:

Company Overview:

Posted Date:


Region: 亚洲/太平洋地区

City: 上海

State: 上海市

Country: CHN

Location Details:

Req Id: 54569BR