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Lilly Digital Marketing Specialist, Medical Information, EU in Cork, Ireland

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

At Lilly, we make a difference for people the world over by discovering, developing and delivering medicines that help people live longer, healthier and more active lives.  Central to all that we do are our talented and motivated professionals, circa 900 of whom are based at our Global Business Solutions centre in Little Island, Cork.  There we boast vibrant workforce made up of over 44 nationalities, speaking over 27 languages.

Established in 2010 to gain efficiencies in areas such as General Accounting, Purchase to Pay and Order to Cash, the GBS Cork quickly excelled in its financial mandate, allowing the Cork leadership to ask, how can we apply these processes to other areas of the business?  And so the GBS we have today was born, still leading in finance, but also evolving and expanding into diverse Business Service functions including Customer Meeting Services, Global HR Data Management, Medical Information, Procurement, Trail Capabilities, Global Scientific Communications and more to come on stream across 2020.

This, along with the physical expansion of the Little Island campus, means there has never been a more exciting time to be part of the GBS story!  Mirroring the existing Island House building, the new Island Hall facility extends our overall capacity to in excess of 1000 employees where Lilly will continue to offer a premium workspace across both buildings, complete with healthcare, pension and life assurance benefits, subsidised canteen, wellbeing facilities, barista, gym, travel subsidies, car-pooling incentives, bike to work scheme, on-site parking and much more.

At the GBS, it’s not just about what we do today, but how we can continuously improve and innovate for present and future operations.  We view the development of our highly skilled workforce in much the same way and want to grow your role into an empowering and fulfilling career here at Lilly.  Therefore, with the sole purpose of employee progression, weekly Manager 1:1s, a dedicated Learning & Development service and Educational Assistance schemes all await you.

Above all, it’s about being part of an open, welcoming and inclusive culture, one that is further enhanced by the dedication of our committees - Culture Club, Diversity & Inclusion, Sports & Social, Corporate Social Responsibility, Health Safety & Environment and Food.

This role of Digital Marketing Specialist, Medical Information EU will be part of our Capabilities Medical Information team in Lilly GBS Cork.

Responsibilitie s:

The candidate will be responsible for the design, development, support and follow up of Digital plan in a Multichannel Engagement Customer Experience Approach, optimizing the experience and strategies with different Customer segments. In addition to that, you will be responsible of introduction progressivity of new technical capabilities, evaluating them, redesigning process and evaluating current operations, and providing the business needs to ensure the right flow.

For the development of this job will need to:

  • Lease with Content Experts and Digital Team to develop and execute Digital solutions, giving advice and recommendations to improve customer experience

  • Understand customer needs, identify Opportunities and be able to transform them in MCE/Digital Solutions.

  • Develop a strong understanding of digital channels available, technical requirements and Integration among them, working in a regulated environment

  • Design some of the Digital assets for the therapeutic areas, using Lilly approved tools.

  • Track digital results and evaluate awareness and MCE programs, and help to adjust accordingly and provide solutions to Optimize Customer solutions, channel Mix or others.

  • Lead cross-functional working across functions particularly: Medical Information, Medical Affairs, IT, Marketing, Business Quality and Ethics & Compliance .

  • Strong Understanding of Internal process and operations related to Data, technical tools/Solutions and Business Needs to have a holistic picture.

  • Vendor management with external agencies to help implement plans and execute the contracts

Additional Skills/Preferences:

  • Enthusiasm for a variety of digital technologies with the ability to assimilate complex information and systems

  • Leadership skills. Ability to interact and collaborate well with people from different business functions and support team, with strong evidence of teamwork

  • Ability to plan, organize, prioritize and work independently

  • Good Communication skills

  • Curiosity.


  • Master in Digital Marketing.

  • University Degree, not mandatory but desirable in Informatics or a similar discipline.

  • Fluent in English.

Minimum Experience Preference:

  • 3-4 years experience in Digital Marketing with different brands, applying marketing principles, designing and executing Digital solutions, leveraging Digital Channels and solutions to engage customers.

  • Experience with Technical System and/or leading/taking part of Redesign operational process where technology has a key role.

Evaluation of Knowledge and/or Experience on:

  • Digital Landscape Analysis.

  • Social Media Campaign.

  • Definition and development of marketing mix plan.

  • Capacity to achieve results or partnership through vendor management

  • Management of Sales Force Marketing Cloud

  • Use of Automation Tool

  • CRM

  • Set KPI's, Digital Objectives and Follow up.

  • Management of Analytic Tools and data analysis, Proposing Improvements to optimize.

  • Content design skills with associated tools.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people.​ We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!