Lilly Brand Director, Trulicity in 上海,
Type of Employment:
A. Launch Strategy Localization
Define brand positioning, target patient, target physician, and prioritized markets for GLP-1 with deeper customer insights.
Develop GLP-1 brand strategy and launch plan. Collaborate with cross-function teams (global team, medical, PRA, supply chain, etc.) to achieve solid launch readiness planning and outstanding execution.
Make strategic decisions on brand investment through multi-channel engagement to deliver exceptional customer experience
Identify and deliver critical measures for pre-launch and post-launch effectiveness.
B. Team Management
Lead affiliate launch team with effective communication and operational efficiency.
Establish GLP-1 brand teams and develop solid new product launch capability.
C. Thought Leader Management
Gain TL endorsement on GLP-1 efficacy, safety, and patient benefits.
Provide engagement solutions to thought leaders in pre-launch and post-launch stage by leveraging a synergy with existing Lilly brands.
Coordinate cross-functional resources to address unmet needs in an integrated approach.
D. Solution Management
Lead the teams to deliver positive customer experiences through solution design and execution.
Manage the process of solution creation in collaboration with launch team members.
Collaborate with regional marketing teams to ensure implementation of launch campaigns (e.g. speaker training, launch programs).
E. Leadership and Communication
Internally lead strategies with cross-function support. Deliver effective communication to achieve results.
Champion cross-functional collaboration and global team partnership.
Leverage synergy in solutions and thought leader management with existing Lilly brands.
At least 8 years of marketing experience in multinationals with over 3 years of experience of people management.
New product launch experience in China is a must, and in chronic disease TA is preferred.
Fluent in English and Mandarin
Customer focus and orientation. Excellent people interaction skills.
Strategic integration and result orientation
Business acumen. Analysis, judgment and innovation
Leadership and decision making
Supervision, coaching and team inspiration.
Req Id: 51503BR