Lilly Central Brand Manager-Ruminants in Greenfield, Indiana
Type of Employment:
Full-Time Employment - FTE
At Elanco, Marketing plays a vital role in driving our growth and helping us realize our mission to enrich our customers’ lives through food and companionship. Our marketers are passionate about what we do every day to build our portfolio of brands. As a team, Marketing is obsessed and generous with insights from the marketplace, and we embrace our role as the bridge between our customers, our stakeholders and our products. We focus on delivering competitive, smart strategies and execution that will enable Elanco to succeed.
Responsibilities: This position is strong contributor within the marketing team responsible to lead, develop and drive all aspects of the brands for the assigned areas.
Forecasts for P&L development and manages budget
Develops Business Plan, ensures delivery of revenue and profit annually
Creates and updates performance trackers and KPI reporting for the brand
Provides brand input into S&OP process
Creates annual brand strategy
Supports the development of go-to-market strategy
Innovation & Lifecycle Mgmt—Develops customer journey and launch plans, supports the development of LCM plan and identifies LCM opportunities to extend brand performance, and supports multi-functional launch team from DP2
Technical or Scientific Understanding—Possesses good awareness of technical issues and scientific data.
Helps create messaging (including technical packages), proof points and evidence for key stakeholders (Business owners, Vets, and animal owners etc.)
Supports brand visualization development
Insights and Analytics
Possesses working knowledge of statistics and marketing research techniques including identification of key research objectives
Works with Insights COE to: Reads and interprets research and looks for insights, develops customer journeys, develops studies including segmentation, ad testing, U&A, etc. and performs strong competitive analysis
Co-owns library of knowledge (past/current research) with Insights COE and supports the collection and dissemination of those insights
Brand Strategy Implementation—Project-manages campaigns, including steering content through PromoMats, and working with the agency to develop strong creative executions.
Assists in Playbook development and manages marketing mix development
Ad agency Management—works with media planners to help develop a robust media strategy and works with COEs to execute various activities (e.g. digital) while incorporating differences across the world
Leadership—Exudes strong communication skills and ability to develop and give good presentations
Global Mindset—Embodies a strong international outlook-ability to understand different culture contexts
Respects and leverages diversity
Bachelor’s degree in business curriculum (marketing preferred)
5+ years of Marketing experience
Qualified candidates must be legally authorized to be employed in the United States. Elanco Animal Health does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Pharmaceutical, animal health or agriculture experience
Demonstrated ability in communications, conflict resolution, judgment and managing complexity
Demonstrated ability to manage complex projects and project management tools
Demonstrated learning agility
Travel: Up to 30% / Passport required
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Elanco is a global animal health company that develops products and knowledge services to prevent and treat disease in food animals and pets in more than 90 countries. With a 64-year heritage, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for more than 5,800 employees. At Elanco, we’re driven by our vision of food and companionship enriching life – all to advance the health of animals, people and the planet. Learn more at www.elanco.com
Region: North America
Req Id: 52206BR