Lilly Consultant-eCommerce/Digital Mktg-ACE in Greenfield, Indiana
Business Unit Overview:
Elanco has established a new Business Unit to expand the access to and availability of Elanco's innovative Animal medicine and wellness products worldwide. Our products are, and will be, distributed in multiple channels, including various ecommerce channels.
The e-commerce customer marketer will drive ecommerce digital marketing strategy, ensure brand strategy and retailer specific strategies are aligned for highest financial impact. This individual will be responsible for supporting the online product and sales strategies for the business unit and retail partners, working as part of a team to help to create and deploy digital marketing strategies, tailored to individual retailers to increase conversion & sales.
Essential Job Functions:
In consultation with the leadership team, lead the customer marketing planning process for ecommerce accounts to deliver plans that include account/channel objectives, strategies & tactics.
Develop and execute distinct, breakthrough customer marketing solutions for designated ecommerce accounts that are grounded in shopper insights, address retailer/shopper needs and get executed with excellence along the shopper journey, including pre-shop, and omnichannel experiences.
Build deep, collaborative partnerships with designated Customer Teams and provide thought leadership on ecommerce and shopper insights.
Influence and collaborate with Brand Marketing providing thought leadership and education on ecommerce/shopper insights and customer marketing plans and programs with ecommerce retailers.
Create, implement and monitor conversion rate optimization strategies for ecommerce partners
In partnership with finance, provide accurate reports and analysis to management to demonstrate effective return on investment
Specific Responsibilities include:
Develop strong partnerships with agencies, leading them through program development and execution by providing clear, concise direction and inspiring them to deliver great work
Partner with Key Account Manager on sales calls and selling customer marketing solutions into account decision makers.
Build relationships within the ecommerce retailer’s marketing organization leading to mutually beneficial solutions and action plans.
Evaluate developed solution effectiveness, and ensure continuous improvement and best practice sharing.
Create, implement and monitor digital marketing strategies for our brands both directly and through ecommerce partners
Using web analytics tools to monitor performance of retailer specific campaigns and make recommendations for improvement
Maintain brand guidelines at all times
Ensure all digital artwork and items are on brand and delivered on time
Support internal and external stakeholders to ensure projects are completed to specifications and deadlines.
Understanding of the Companion Animal marketplace
Excellent verbal and written communication skills
Expert knowledge about ecommerce marketing strategies
Ability to balance brand management and sales focus
Online campaign management
Continual learning and development focus
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Consultant-eCommerce/Digital Marketing-Animal Care Expansion
Bachelor's Degree in Marketing or Business
Minimum 5 yrs. marketing experience including both digital and eCommerce
Qualified candidates must be legally authorized to be employed in the United States. Elanco does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Elanco is a global animal health company that develops products and knowledge services to prevent and treat disease in food animals and pets in more than 90 countries. With a 64-year heritage, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for more than 5,800 employees. At Elanco, we’re driven by our vision of food and companionship enriching life – all to advance the health of animals, people and the planet. Learn more at www.elanco.com
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