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Lilly Elanco / ACE Marketing-Animal Care Expansion in Greenfield, Indiana

Job Category:

Marketing

Type of Employment:

Full-Time Employment - FTE

Responsibilities:

Business Unit Overview

Elanco has established a new Business Unit to expand the access to and availability of Elanco's innovative Animal medicine and wellness products worldwide. Our products are, and will continue to be, distributed in multiple channels – these include but are not limited to Pet Specialty stores, Brick & Mortar locations, Food/Drug/Mass channels, and other forms of eCommerce. Elanco sits in a unique position with recent developments in the OTV space, namely the announcement of the company’s plan to acquire Bayer Animal Health. The acquisition of this business unit will require increased and dedicated resources to deliver and carry out strategic plays, and both the short and long-term strategies of ACE and greater Elanco.

Role Overview :

The ACE Marketing Associate will drive ecommerce, digital marketing, traditional marketing, and promotional marketing strategy and campaigns for the Animal Care Expansion (ACE) business unit. This individual will be responsible for supporting the online, B&M, and FDM product and sales strategies for the business unit and retail partners, working as part of a team to help to create and deploy digital marketing strategies to increase conversion & sales.

Essential Job functions:

  • Manage and oversee campaigns and communications on all platforms

  • Work closely with Key Account Managers and the broader marketing team to develop customer specific campaigns

  • Create, implement, and monitor marketing strategies for our brands both directly and through partners

  • Interact with developers to implement changes to Elanco websites design and layout

  • End to End management of pay per click (PPC) campaigns

  • Create, implement and monitor conversion rate optimization strategies for partners

  • Providing accurate reports and analysis to management team to demonstrate effective return on investment

  • Using web analytics tools to monitor performance of campaigns and make recommendations for improvement

  • Research new online media opportunities that may benefit the business

  • Maintain brand guidelines at all times

  • Ensure all artwork and items are on brand and delivered on time

  • Support internal and external stakeholders to ensure projects are completed to specifications and deadlines

Basic Qualificiations:

  • Bachelor's Degree, MBA Preferred

  • 2 years experience in e-digital marketing, traditional marketing campaign management, and promotional planning

  • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position

Additional Skills/Preferences:

  • Min 2 years’ experience in a digital / ecommerce marketing position

  • Understanding of the Companion Animal marketplace

  • Excellent verbal and written communication skills

  • Expert knowledge about ecommerce marketing strategies

  • Strong grasp of SEM and SEO concepts

  • Online campaign management

  • Traditional campaign management

  • Continual learning and development focus

  • Strong influencing skills to communicate business need for investment in marketing strategies

  • Strong presentation skills to communicate and showcase results from/by digital campaigns, brand plans, marketing efforts

Additional Information:

  • This position is based in Greenfield, IN at the Elanco Global Headquarters.

  • Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Company Overview:

Elanco is a global research-based company that develops and delivers product and services to enhance animal health and production. We value innovation, both in scientific research and daily operations, and strive to cultivate a collaborative work environment for more than 7,000 employees worldwide. Founded in 1954, Elanco is a division of Lilly. Our worldwide headquarters and research facilities are in Greenfield, Indiana

Posted Date:

Keyword:

Region:

City: Greenfield

State: Indiana

Country:

Location Details:

Req Id: 52977BR

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