Lilly Nordics Portfolio Brand Leader : Oncology Portfolio in Helsinki, Finland
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Nordics Portfolio Brand Leader - Oncology
Location - Any Eli Lilly Nordic Office
Reporting to Nordic General Manager
As the leader of a highly engaged team, the Oncology portfolio Brand Leader is accountable for leading the commercialisation of the Oncology Portfolio across the Nordic affiliates ( Norway, Sweden, Finland, and Denmark), with people leader responsibilities for the brand teams in these countries. This individual will be responsible for closely partnering with several functions, including:
UK & IE Brand leaders, Pricing & Reimbursement, Medical, Finance, Legal, etc.
Delivering strategic objectives for the Oncology Portfolio in the Nordics.
Maximising the value that the portfolio brings to our target patients, to HCPs, and Lilly.
Leadership and People Management
Lead, coach & manage a high-performing and diverse team.
Demonstrate leadership with the Brand Leaders across the hub to develop and align the Nordics Brand Strategy with guidance from NE Hub & Global Brand team.
Lead the execution of brand strategies with strong governance.
Foster innovation and challenge the status quo
In partnership with Brand Managers and CMO, build marketing capabilities across the team in line with the Northern EU Hub/Global strategies and Lilly capabilities.
Brand strategy development and brand management
Overall portfolio sales performance and budgeting (OPEX).
Making trade-off decisions to maximise the commercial potential of the portfolio.
Localising core messaging and moments of truth (MOTs), through a deep understanding of the patient journey and key customer insights.
Maximise the utilisation of the international content factory & best practices to ensure the Brand Team is utilising strategies and solutions from the Global teams
Risk Management & Compliance
Lead with a strong compliance mindset in everything we do.
Accountable for team compliance to Promotional Material Approval Process (PMAP) with only fully approved and certified materials in use and timely withdrawal of all expired materials
Accountable for understanding, implementing, and ensuring adherence to company policies, processes and external obligations, including local pharma code(s) and Red Book.
Accountable for team compliance to PMAP process with only fully approved and certified materials and timely withdrawal of all expired materials for the portfolio.
Thought Leader Engagement (TLE) and Endorsement
Oversee and approve the Thought Leader Strategy.
Engage actively with key Thought Leaders (Regional, National and International), to build long-term relationships , to drive Thought Leader endorsement for our target patient strategy.
Support and engagement with Field-Based Personnel
Provide oversight of brand strategy and goals for sales meetings.
Accompanying on (virtual) field rides to understand sales professional, HCP and patient experience.
Accountable for an effective Customer Dialogue Model (CDM) team to ensure an agile feedback loop is in place.
Applications are being reviewed on an ongoing basis and interviews can be scheduled before the close of the application window.
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