Lilly Assoc Brand Mgr-Marketing-3rd Party in Indianapolis, Indiana
Innovation is a hallmark of Lilly, but not just in the lab. We are currently in a transformation of our commercial model, with considerable innovation in marketing. The US Multi-Channel Engagement Hub is being created to unify the pursuit across business units (Biomedicines, Oncology, Diabetes) of evolving our marketing practices at Lilly for how we interact with customers who are health care providers. The vision is to create an industry leading MCE capability utilizing modern communication channels within the customer workflow to help us create a much more valued, relevant, and integrated customer experience that also drives more efficient business results. Much progress has been made and new capabilities developed, but we now need to take MCE to the next level.
The person in this role is responsible for providing industry leading guidance for how brands pull their strategy through a full channel mix with emphasis on 3rd party clinical education digital platforms within a holistic multi-channel campaign. This person will provide channel insights and recommendations, manage external partnerships, and if needed, provide consult during the execution phase of 3rd party tactics. In addition to 3rd party clinical education, traditional media placement, email, direct mail, and social are also included in the overall channel mix. The innate motivation to be on the leading edge, to shape the future, and to create remarkable experiences and meaningful connections with HCP customers is imperative. The key job responsibilities include:
Establish approach and lead through process for how brands should create valued HCP customer experiences through the right channel mix with emphasis on 3rd party educational partners.
Create and maintain strategic partnerships with external companies that provide solutions for clinical education through digital platforms.
Retain an in depth understanding of each 3rd party to be able to provide a comprehensive and integrated marketing mix that will deliver on customer expectations and brand objectives.
Incorporate traditional and targeted media, email, direct mail into the overall channel mix.
Traditional and HCP specific social media are part of the channel mix recommendation, and will need to be thoughtfully incorporated.
Provide guidance on investment decisions that provide the best use of funds to reach intended goals through these educational platforms
Partner with MCE counterparts to uncover any gaps in content needed to ensure optimal experience within each channel.
Provide guidance to MCE Strategy Manager on how channels will integrate to deliver a seamless and cohesive campaign design.
Support the execution of 3rd party educational channels/platforms working in partnership with MCE team, brand, and agency.
Represent “best practices” within the channels with emphasis on 3rd party education digital platforms, keep on top of trends that drive customer experience with results and bring that into Lilly in context of brand objectives; Challenge the status quo when needed.
Establish measurement standards for each channel and tactic to include in measurement plans. Determine how to track the intended measurement of these channels, including at an HCP level in web, into the Customer 360 database and views.
Identify creative new ways to engage the health care provider to advance their knowledge of disease state and Lilly products that they find relevant and meaningful.
Support the execution of MCE campaigns, in partnership with MCE counterparts, by providing expertise and guidance to the 3rd parties and brands involved. Participate in medical/legal/regulatory reviews, as needed, to support the execution of newer channels/concepts.
Work with brands, agencies, MCE team to define content standards (relative to channels) to enable the best customer experience.
Raise the understanding of these channels within Lilly – E.g. brand marketers, brand leaders, medical/legal/regulatory reviewers and the MCE Team.
Manage contracting through the Lilly media agency for the 3rd parties where responsible to ensure execution matches expectations
Pharmaceutical/Biotech industry experience preferred
Entrepreneurial spirit with an ability to lead through the unknown
Strong leadership to influence in all directions, create positive change toward a vision, collaborate cross-functionally, establish goals and deliver results
Knowledge and/or experience working with some of our common partners: Medscape, ePocrates, QuantiaMD, MDLinx, Doximity.
Understanding of data and technology solutions in marketing a plus
Disease state experiences for respective role a plus – Oncology, Diabetes, Immunology/Neuroscience/Specialty brands.
Ability to influence without authority from peer to VP level
Demonstrated ability to work with complexity and provide simple yet eloquent solutions
Excellent communication skills including: High EQ, strong listening skills, great articulation of “why’s”, articulation of concepts clearly
Lilly is an EEO/Affirmative Action Employer, and does not discriminate on the basis of race, gender, protected veteran status, disability or any other legally protected status.
Assoc Brand Mgr-Marketing-3rd Party
4+ years of multi-channel and/or marketing experience with a preference for digital
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
State / Province: