Lilly Associate Brand Manager Global-Lartruvo in Indianapolis, Indiana
Lartruvo (olaratumab) is a breakthrough product for people suffering from or treating advanced soft tissue sarcoma (STS). Due to its unprecedented improvement in overall survival (OS) – the first product in over 40 years to extend OS in first-line - it was submitted and approved on PhII data in the US, EU, and other select markets. Launch is off to an excellent start and international launches continue. The confirmatory PhIII trial is ongoing. Additional combination studies are in their early stages and the team is in the midst of exploring the clinical and commercial potential for additional lifecycle opportunities both inside and outside of sarcoma. Outside of Lilly, the external market is rapidly evolving with many marketed and investigational products exploring sarcoma.
The Lartruvo Associate Global Brand Manager – Strategy will play an integral role in supporting all critical brand development and ongoing strategy deliverables. In particular, this role will include preparing for, and updating brand strategy associated with, Lartruvo’s confirmatory Phase III trial: ANNOUNCE. The role requires a close and collaborative approach with global and functional leaders from a variety of key areas including: clinical development, medical affairs, clinical operations, market research, PRA, legal, regulatory, manufacturing, and affiliates.
Contribute significant leadership and business knowledge to the management and evolution of the Lartruvo STS brand strategy, with particular focus on Ph. III confirmatory trial: ANNOUNCE.
Develop and refine Lifecycle Plan for Lartruvo based on deep understanding of therapeutic area and partnership with key cross-functional partners
Partner with the OBU External Intelligence group to form a deep understanding of market and competitive landscape and determine implications on the Global Brand Strategy
Partner with Medical and collaborate cross-functionally to inform market and product assumptions, appropriately inform and update SDD, and to refine STS lifecycle and strategic plan forecasts
Prepare and conduct scenario planning, based on market intelligence, and opportunity analysis with the goal of identifying contingency plans and trigger points for critical scenarios impacting the brand
Drive development and execution of the Global Brand Plan, including the Global Patient Journey and Foundational Document, and business plan
Lead the Global Marketing Extended Lead Team, including US and IBU, to ensure open communication, strategic discussion, and alignment on key issues
Partner with cross-functional partners, including GPORWE, to ensure brand strategy reflected in key Health Outcome activities
Partner with other team members to ensure strategy is reflected in all deliverables, e.g. brand solutions, medical affairs, PRA
Engage with priority affiliates in the development and implementation of the Global brand strategy
Work collaboratively and effectively with external partners, including the creative agency
Participate, as and when needed/appropriate, in cross-functional or other project teams; helping the overall business of Lilly Oncology to continuously evolve and improve
Critical Success Factors:
Strategic thinking: the ability to understand complex/conflicting information, determine focused implications, and gain alignment with key stakeholders on recommendations
Cross-functional alignment: the ability to effectively influence and lead change, to gain commitment to action within team, cross-functionally, and across levels
Communication: the ability to communicate strategic recommendations and gain alignment across all levels and functions of the organization
Marketing: demonstrated knowledge of Global brand development and the brand planning process; working knowledge of how Global brand strategies are implemented at a local level
Learning Agility: the ability to quickly grasp key concepts and work independently to progress projects and decisions
Team Player: the ability to play a leadership role in coaching other associates, partner effectively with other functions, namely Medical, and be a valuable resource to affiliates
Exceptional cross-functional, interpersonal and teamwork skills
Experience in Commercial Drug development
Communication skills across all levels of the organization
Fluent in English, any other European language would be considered an asset
Familiarity with brand planning processes
Graduate Degree (MBA/MS) in Business/Marketing is preferred
10-15% domestic and international travel
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Associate Brand Manager Global-Lartruvo
Bachelors Degree (Marketing, Business Management, or Life Science)
At least 3+ years Global Marketing or Affiliate Strategy experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
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