Lilly Associate Director-Consumer 1st Party Data Strategy, Lilly USA Commercial Analytics in Indianapolis, Indiana
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Consumer Consultant: Responsible for providing the vision, direction, and leadership for 1st party data strategy for new Lilly platforms to enable value creation & enable privacy by design principles in operations. As new consumer platform executions continue to emerge this person will manage and develop key business process & requirements to enable privacy by design data models, value generating analytics needs and to continue to bring in best in class approaches to approved utilization of 1st party data across the Lilly ecosystem. All team members will develop a deep understanding of various US Consumer 1st party data sources, and create processes to analyze and communicate key outputs to decision makers. The Consultant-Commercial Analytics will be a key contributor to the integrating and coordinating of analytics and data throughout Lilly USA.
Develop understanding of Lilly 1st party platform consumer strategies, key decision points, and specific analytic needs
Explore & analyze requisite data to create requirements & analyses architypes to answer business questions & enable value generation use cases.
Design and Implement ROI, attribution and other analyses to optimize investments for consumer 1st party platforms.
Ensure analytic outputs are translated into actionable business insights in relevant channels
Lead design and execution of 1st party priorities/learning agenda’s including integration into audience design, behavioral journeys, experience insights and more.
Identify and prioritize capability investments / data needs to achieve Commercial Analytics' and US Affiliate’s consumer goals
Manage analytic priorities and recommended sourcing (internal vs appropriate supplier)
Ensure compliance with all privacy and contractual obligations related to the use of data
Other Key Initiatives / Special Projects as needed
Bachelor’s Degree in Business Administration, Finance, Marketing, or Mathematics or Bachelor's Degree with relevant consumer analytics experience
At least 5 years of consumer industry experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
MBA (or equivalent experience)
Experience with 1st & 3rd party data sources including: DMP, DSP, CRM, Google Analytics, Facebook, log files, etc.
Experience with Statistical Modeling Techniques
Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
Experience with Tableau or other data visualization tools
Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
Consumer media/optimization consulting
Previous successful Consumer, Finance, Business Operations, or other Analytics experience
Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
Experience designing permissioned 1st party data use cases & platform integrations leveraging CCPA & CPRA requirements.
Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
High level of motivation and a strong desire to find creative solutions to challenging situations
Proficiency in Excel, Word, and PowerPoint
- 10-20% travel depending on business need
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As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).