Job Information
Lilly Associate Director - Consumer Media Analytics, Lilly USA Commercial Analytics in Indianapolis, Indiana
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Organization Overview:
At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.
Position Overview:
Associate Director - Consumer Analytics is responsible for implementing the effective and efficient deployment of information and resources in support of Consumer Brands/Functions and the Commercial Analytics team as Lilly transforms its consumer marketing organization to leverage data to create individualized experiences. The Associate Director accomplishes this by leading & developing key business processes, including execution of Brand/Business Unit analytic needs, analytic sourcing, vendor management and media performance monitoring. You will develop a deep understanding of various US Consumer data sources and create processes to analyze and communicate key outputs to decision makers. You will be a catalyst to the integration and coordination of analytics and data throughout Lilly USA.
Responsibilities:
Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
Integrate/analyze requisite data to create analyses to answer business questions
Design and Implement ROI, attribution and other analyses to optimize investments for consumer channels
Ensure analytic outputs are translated into actionable business insights in relevant channels
Lead design and execution of brand analytic priorities/learning agendas, including audience design, MTA, MCM, and behavioral journeys
Identify and prioritize capability investments / data needs to achieve Commercial Analytics' and US Affiliate’s consumer goals
Handle analytic priorities and recommended sourcing (internal vs appropriate supplier)
Ensure compliance with all privacy and contractual obligations related to the use of data
Other Key Initiatives / Special Projects as needed
Basic Requirements:
Bachelor’s Degree in Business Administration, Finance, Marketing, or Mathematics or other relevant degree
5 years Consumer Media, Finance, Business Operations, or other Analytics experience
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Additional Preferences:
Strong analytical skills coupled with business insight, and an ability to think strategically in an ambiguous environment
Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
High level of motivation and a strong curiosity to find creative solutions to challenging situations
Proficiency in Excel, Word, and PowerPoint
MBA (or equivalent experience)
Experience with 1st & 3rd party data sources including: Adobe, DMP, DSP, Google Analytics, Facebook, log files, etc.
Experience with Statistical Modeling Techniques
Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
Experience with Power BI, Tableau or other data visualization tools
Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
Consumer media/optimization consulting
Additional Information
- 10-20% travel depending on business need
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.
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