Job Information
Lilly Associate Director of Account Strategy_LMS StoryLab in Indianapolis, Indiana
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Organization Overview:
At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing, and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.
Responsibilities:
Here’s your chance to craft and inspire meaningful conversations that will help change lives. As the epicenter of breakthrough conversations, LMS StoryLab at Lilly fuses human-centric insights, data, a customer-centric approach, and insightful creativity to cultivate authentic connections between our suite of product brands and the people we aim to serve through strategic storytelling. You will play a key role in shaping and living the vision for this boutique-style storytelling squad. Powered by purpose, this dedicated and mighty group brings a steadfast passion for creating brand-inspired storytelling experiences that help people live a better life.
As an Associate Director of Account Strategy , you are the day-to-day champion for our key client product brand(s). Equal parts’ strategist, problem solver, analyzer, communicator, trusted consultant, influencer, and connector, you’ll cultivate cross-functional strategic collaboration to deliver experiences that distinguish our product brands through industry-leading storytelling solutions. From strategic framing and campaign briefing to concept shaping and integration, you will orchestrate collaboration within a cross-disciplinary team of creative, content, production, and digital subject matter experts to shape breakthrough, customer-centric storytelling that brings our client brands’ narratives to life to engage our customers at every step.
Key Objectives/Deliverables: What You’ll Do
Practice and promote a people-first perspective.
Champion a culture of passion, insightful creativity, integrity, trust, agility, inclusion, collaboration, and cohesiveness.
Cultivate partnership with the client brand team(s), serving as the primary relationship owner with a keen understanding of the vision, strategy, objectives, and target customer(s) to ensure the creative and content strategy is positioned to help solve unique and complex customer and business problems.
Lead assigned client product brands’ storytelling strategy, partnering closely with teammates to bring concepts from ideation to production within StoryLab’s blueprint.
Champion the brand strategy, ensuring that consumer insights, data, and core message pillars are pulled through to drive brands’ key business objectives.
Lead the development of creative briefs used to inform creative and content teams on the goal, objective, and direction of the storytelling experience.
Proactively identify project gaps and opportunities, including evaluation of the success and failure of initiatives, leading plans for course correction and/or continual success as needed to create and optimize a unified content, creative, and delivery strategy.
Partner with Project Management team to ensure workstreams are achieved on time, on budget, and on strategy.
Serve as the “go-to” expert and primary liaison on navigating cross-functional processes, procedures, and internal and external partners.
Cultivate an agile mentality, working closely with your teammates, brand clients, and operations, to prioritize and run multiple projects simultaneously.
Mentor and coach associate project managers/owners/coordinators on standard processes, promoting timely and cohesive delivery of campaign(s).
Challenge and advance work when needed, while ensuring tactics are within existing brand guidelines and medical, legal, and regulatory requirements.
Maintain accountability for budgets and planning for assigned client brands.
What You’ll Bring
Natural connector who feeds a collaborative culture that inspires and motivates across departments and teams.
Strategic problem solver with a passion for fusing insights with solutions to shape a distinctive and compelling brand story.
Omnichannel integrator with the vision to create a cohesive customer journey through video, social, web, social, long-form content, blogs, and more through a paid, earned, shared, owned mentality.
Agile leader who thrives in a fast-paced, complex environment, partnering across multiple clients and workstreams.
Inspirational mentor who inspires and empowers teammates to excel.
Basic Qualifications:
Bachelor’s Degree in Marketing, Advertising, Communications, or related field.
5+ years consumer marketing experience. Agency experience a plus.
Experience leading digital projects which may include digital strategy, customer experience, creative development, social media, website, and content production.
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
Additional Skills/Preferences: What Sets You Apart
Demonstrated ability in digital marketing leadership, like TV, social, web, and other digital advertising and content distribution platforms.
Demonstrated ability to cultivate big picture critical thinking, applying data and insights to drive big ideas and initiatives.
Inclusive leadership skills that encourage team collaboration and motivate relationship-building.
Intuition for business and analytical skills
Demonstrated understanding of the digital ecosystem and ability to shepherd an integrated, end-to-end digital customer journey.
Experience building a paid, earned, shared, and owned ecosystem.
Skilled at leading a cross-functional team to inspire a highly collaborative environment.
Ability to motivate and lead others without direct authority in the development, direction, and execution of storytelling initiatives.
Agency experience leading clients and external partners.
Experience leading complex, cross-functional workstreams with an agile approach.
Skilled at identifying, evaluating, and testing opportunities to optimize in-market performance.
Meticulous with a problem-solving mentality.
Willingness to challenge the status quo while confirming compliance.
Agency experience, internal or external, a plus.
Additional Information:
Domestic travel expected as conditions and business needs emerge.
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( LillyRecruitingCompliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.
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