Lilly Consultant-Digital Experience in Indianapolis, Indiana
Understanding consumer insights, their journey and their behaviors have always been at the heart of marketing at Lilly. Our job in marketing is becoming more challenging as customers engage with content in many different ways. We know that the consumer usage of Digital and Social Media platforms is increasing and becoming an important, if not the most important way to communicate. Therefore, Lilly has established a shared services team that partners with our brand teams to build and execute digital and social strategies and programs. This role will partner with brand teams and media team to develop digital programs that align with the brand strategy and creating integrated experiences that focus on achieving brand goals. Now is an exciting time to work at Lilly to develop this growing capability. It will require a candidate with strong leadership and ability to thrive in unchartered territories.
Develop and execute a Digital Marketing and Social Media Marketing Strategy and plans for multiple brands for US Brand Consumer initiatives
Work closely with brand partners for cohesive integration into brand strategy
Ensure consumer insights are translated into digital programs
Partner with the media team, PR and other to ensure there is on cohesive strategy across owned, earned and paid channels.
Must make decisions that will drive business goals and revenue for brand teams.
Develop measurement plans that align with brand goals and make recommendations for improvement and integration with other channels.
Lead agency team to develop creative customized for social media channels and consult on new digital formats and best practices for other digital channels.
Collaborate with cross-functional team to obtain approvals
Partner with the Digital & Emerging Media SME to stay on top of the latest trends. Anticipate and resolve challenges that will arise as technologies and platforms change.
Ensure programs stay within the budget defined by the brand teams.
Builds relationships with internal partners and external agencies.
Facilitate diversity & inclusion at Lilly
Proven ability to translate consumer insights and brand strategies into effective tactical plans.
Track record of successfully leading cross-functional teams to deliver results
Demonstrated ability to work in a dynamic, rapidly changing environment
Ability to respect and work effectively with diverse people
Strong verbal and written communications skills with high attention to detail
Strong problem solving skills
Requires broad expertise across multiple digital channels and in-depth expertise in social media.
Must have a proven track record in influencing levels above them and outside of their functional area.
Must be collaborative in nature and work with a number of areas.
Must be comfortable with change and ambiguity and ability to resolve problems.
This position is located in Indianapolis, IN.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
3 to 5+ years of Digital and Social Media Marketing including a basis to moderate understanding of digital aid media
Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
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