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Lilly Consultant-Social Media Strategist in Indianapolis, Indiana

50349BR

Responsibilities:

Would you consider yourself a social-media platform subject matter expertise? Are you looking to have a career impacting lives all over the world? Well we might have the job for you! Continue reading to learn more....

Lilly has created a new Consumer Experience Hub by assembling a group of teams who are passionate about understanding and helping consumers to work together and meet their evolving needs within a complex healthcare ecosystem. The goal is to deliver remarkable, strategic, end-to-end experiences across a myriad of touchpoints to drive positive outcomes for people living with health conditions ranging from diabetes to migraine to stage IV cancer and beyond.

Consumers possess an increasingly digital mindset, and the majority expect real-time answers in their life. The need to engage in digital and social media channels to connect and communicate with consumers continues to grow and become more complex by the day. The Social Media Arena, in particular, is continuously evolving – demonstrated by new entrants in the marketplace; policy updates and User Experience (UX) changes to existing platforms; shifts in user loyalty; and new ways to leverage data, design and content creation – all to deliver meaningful connections and remarkable experiences. Amid such a dynamic environment, Lilly is intention on keeping a continuous pulse on the Social Media landscape to remain current and relevant as it strives to meet the needs of today’s consumers when and where they want to engage with us.

Building on recent Social Media Campaign launch successes, Lilly is reimagining and reinvigorating a new Social Media Center of Excellence. This team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation and knowledge-sharing. This will best enable the enterprise to connect with consumers in Social Media as they make important healthcare decisions that impact their lives. The Social Media Strategist will work cross-functionally with U.S. consumer brand teams – spanning all business units, including a mix of launch and established brands – to help craft and enable tailored social media strategies supporting customer needs and key business priorities.

Responsibilities:

Serve as the Social Media Subject Matter Expert for All Marketing Partners and Liaison to Brand Teams:

  • Serve as the internal Lilly expert on external social platforms. Unlock deep understanding of the current state of social media platforms (Facebook, Instagram, Twitter) - including expertise in platform requirements - as well as embracing a continuous learning mindset to adapt strategies as platforms evolve. This includes interacting directly with platform contacts to build relationships.

  • Understand market trends associated with current prioritized platforms and bring those findings and expertise into Lilly to influence and create action in the strategic decision-making process.

  • Upskilling the organization on social and/or specific platform trends. This could include hosting meetings, sharing articles, webinars or other learning opportunities.

  • Develop a trusted, reliable partnership to collaborate cross functionally with global social media partners and other key internal partners. Participate in first line review for new marketing accounts, any new social media platform, group, account, etc. in addition to reviewing new business use cases and implementation strategy of current marketing accounts.

  • Serve as a consultant/trusted partner & make recommendations when it comes working with Brand Consumer Marketers to set them up for success as they move work through PCA process.

  • Leverage Digital Intelligence Lab Capabilities (social listening) to be able to work closely with brand partners for cohesive integration of Social Media Strategy into overarching brand strategy, prioritized based on consumer insights and data-driven needs of target patient.

  • Work with the broader Digital Engagement Team, Social Media Team and key brand, internal & external cross-functional partners to develop a Social Media Strategic Framework that can be used and shared across teams to walk them through a strategic process to unlock the full potential of Social Media capabilities.

Training and Onboarding Key Stakeholders:

  • Social Agency Onboarding for Earned, Organic and Paid Processes. This may be a collaborative effort before media services and social media.

  • Using expertise to partner with Lilly Marketing Training department to create Social Media Marketing training, including platform specific courses, and integrate into current curriculum.

Driving Innovation and Process Change

  • Own approval and communication around new platform updates.

  • If needed, partner with appropriate Social Media, Media Services team, Medical, Legal and Regulatory partners to write and document change controls if and when a new platform or capability is needed.

  • Develop communications to share platform updates, trends and best practices. This could include creating resources, point of views, templates etc

  • Operate with an Innovative, Continuous Improvement Mindset. Consider and evaluate new platforms Lilly should engage in, new strategies to empower consumers (e.g. Influencer Marketing), new ways to connect insights from Consumer Search behavior, and the potential role of our Center of Excellence.

Measurement and Applying Findings:

  • Partner with brands, Data/Analytics and Media Services to develop thoughtful measurement plans that align with brand goals. Make recommendations for improvement and integration with other channels to better understand impact and investment.

  • Develop social media communications plan in partnership with brands to regularly advise teams and partner agency teams on content calendar/updates and measurement plan.

  • Ensure close partnership with social listening lead to ensure consumer/brand insights surfaced within social channels are infused into the social strategy.

Risk Management:

  • Ensure strict compliance with all marketing guidelines, good promotional practices, privacy policies, and all other relevant FDA, CIQ- and/or quality- or process-related policies and procedures. Partner with Brand Teams, Legal, Enablement, Compliance and Privacy to ensure appropriate execution of marketing strategy. Understand and practice appropriate Marketing and Medical interactions. Ensure content meets Lilly Brand and Brand standards and that consumer experience aligns with brand promise. Demonstrate knowledge and commitment to all applicable laws, regulations and policies that govern the conduct media-related activities.

Req ID:

50349BR

Additional Skills/Preferences:

  • Collaborative in nature connecting across a highly matrixed organization with agility and respect for people (e.g. Brand, IT, Social agencies, Digital Agencies, Agencies of record, Media etc…)

  • Comfortable with change and ambiguity with ability to effectively resolve conflict and identify solutions.

  • Agency experience

  • Pharmaceutical Experience with Content/creative development and Medical, Legal & Regulatory Process

  • Track record of successfully leading cross-functional teams to deliver results

  • Demonstrated ability to work in a dynamic, rapidly changing environment

  • Ability to respect and work effectively with varied people

  • Strong verbal and written communications skills with high attention to detail

  • Strong problem solving skills

Additional Information:

  • Travel 10-15%

  • This position is located in Indianapolis, IN

  • Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Workplace Arrangement:

Local

Title:

Social Media Strategist

Job Category:

Marketing

Basic Qualifications:

  • Bachelor’s Degree

  • 5 or more years of Digital and Social Media Marketing experience, including an understanding of digital and/or social paid media, and leading the development and execution of Social Media Strategy for brands and/or functional areas

Company Overview:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

City:

Indianapolis

Country:

USA

State / Province:

Indiana

Region:

North America

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