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Lilly IT Associate Director - Personalization Technical Lead in Indianapolis, Indiana

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview

Consumers possess an increasingly digital attitude, and the majority expect real-time answers in their life. The need to engage in digital channels to connect and communicate with customers is growing and becoming more sophisticated by the day. The digital engagement / customer space is continuously evolving – new products in the marketplace, new platforms, changes to existing platforms, shifts in user loyalty, new data to report and new ways to interact with customers. Lilly recognizes the need to be present with customers in the digital environment with personalized, meaningful engagements.

The Global Digital Engagement IT team is globally focused and effectively building solutions / capabilities for Marketing, Corporate Affairs and Medical organizations globally. The team owns social media, search and tagging technologies, as well as the Customer Experience Hub (CEH) personalization technology strategy and capability.

Position Overview:

The Associate Director IDS – Personalization Technical Lead will drive several priority initiatives across the Customer Experience Hub personalization portfolio. The role will own IT technical strategy, execution and operations for personalization technology initiatives across the Customer Experience organization as well as responsibility for managing the current and advancing the future personalization technology capabilities. Holistically, this individual will be connected to the broader, connected Marketing organization, working across teams including but not limited to: Enterprise Website team (EWI), Consumer Startup (Consumer Personalization), Analytics, Social Media, SEO, SEM and Enterprise Personalization.


  • Lead all technical execution for personalization implementation across channels and oversee development teams

  • Provide technical recommendations on how to best leverage personalization technologies to accomplish current and future business needs

  • Evaluate technical risks and provide recommendations with trade-offs

  • Create and maintain a playbook for this newly created capability

  • Partner with architect and CSQA to ensure validation strategy is comprehensive

  • Partner with the GPO to ensure solutions are privacy-safe and forward thinking

  • Identify gaps, processes and strategy to support the growth of the CEH personalization technology capability

  • Using technical background, connect business strategy, design knowledge, and customer needs to develop and maintain a portfolio of personalization technology solutions that are relevant, feasible, and valuable

  • Define, communicate, and uphold the Customer Experience Hub Personalization technology strategy

  • Work across key digital channels to ensure cohesiveness of technology solutions

  • Build scalable global processes and operations for personalization technology work within the Customer Experience Hub

Basic Requirements:

  • Bachelors Degree

  • 5+ years in an IT organization

  • Experience leading large cross-functional projects

  • Experience working across multiple customer groups

  • Understanding of key consumer marketing channels and business areas

  • Experience scaling a pilot or capability across an organization

  • Basic understanding of the US Digital Privacy landscape

  • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position

Technical Skills:

  • Experience implementing/overseeing implementation of Adobe Target, Adobe Analytics and Adobe Audience Manager or similar technologies within a large enterprise

  • Experience building technical personalization use cases using Adobe Target or similar technologies

  • Technical understanding of AEP or similar technologies

  • Experience overseeing or contributing to CDP implementation within a large enterprise, AEP preferred

Additional Skills/Preferences:

  • Demonstrated ability to work in a dynamic, constantly evolving environment

  • Experience working with social, search and web analytics technologies

  • Experience leading with Agile Framework

  • Experience with vendor management

  • Ability to understand business requirements and effectively translate business needs and process into technical terms, and vice versa.

  • Proactive mindset that can solve issues and involve stakeholders as needed

  • (Search, social, website)

  • Strong learning agility

  • Strong verbal and written communications skills with high attention to detail

  • Have strong self-management skills and ability to work in ambiguity

Additional Information:

  • Travel 10-15%

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).