Lilly Jobs

Job Information

Lilly Product Brand Director-US Treater/HCP in Indianapolis, Indiana



Lilly is preparing to launch connected insulin pens and pumps to improve outcomes for those living with diabetes. Our Connected Care (CC) systems will integrate insulin-dosing data with daily blood glucose monitoring or continuous glucose monitoring data. In addition, our connected care devices will allow us to have a daily relationship with consumers, HCPs, and payers. This relationship will enable us to improve patient behaviors & outcomes.

The Director of Treater / HCP Product Marketing will drive demand generation, adoption, and engagement for the Connected Care product portfolio within key treater / HCP segments in the US. This position will define and own the US Connected Care commercial marketing strategy aligning with the Global Marketing team . This position will work with Product Management, providing commercial and customer insights and serving as a Voice of the HCP, to support lifecycle of Connected Care products and services. The position will also work with Field / Customer Marketing to enable execution of the US treater / HCP marketing strategy and engagement plan.

The Director of Treater / HCP Product Marketing will also serve a key role as a leader within the Connected Care organization, steering and leading efforts to shape the long-term Connected Care strategy

Treater / HCP Marketing & Engagement Strategy

  • Translate US market and competitive insights into commercial and product strategy

  • Identify treater / HCP segments and develop deep, empathetic understanding of needs

  • Own overall treater / HCP / point of care experience and treater / HCP engagement strategy

  • Define, implement and optimize treater / HCP marketing plan and promotion channels, HCP onboarding/training process and materials, and support strategy

  • Provide consultation and input on Field Facing organization strategy and approach

  • Manage and conduct consultant, treater / HCP and other key stakeholder advisory boards

  • Influence and support commercial execution of product lifecycle per roadmap/release plans

  • Develop and own the overall treater/HCP measurement plan

  • Identify and own agency relationships required to achieve goals

  • Work with Consumer center of excellence to understand key customer insights and leverage digital health tactics to change behavior and improve outcome

Treater / HCP Value Proposition, Messaging & Positioning

  • Develop and drive Connected Care value proposition and narrative that resonates across treater / HCP segments to create customer preference

  • Partner with cross-functional stakeholders in Global Marketing and Product Management to define use cases that make positioning, targeting and messaging that drives adoption

  • Own key brand decisions and assets for products and services, including development of content strategy and key claims document

  • Define strategy for and engage in key market shaping activities, including KOL engagement, speaker training, advocacy programs and congresses, local disease state campaigns, and consultation with medical on evidence dissemination

Develop and Translate Treater / HCP Insights

  • Develop US treater / HCP insights through a diverse set of sources (MR, field, product, analytics, etc.)

  • Translate deep knowledge of treater / HCP needs, disease and local market trends into product, marketing and support recommendations for Product and Service teams

  • Stay on top of technology and competitive trends; translate them into marketing strategy and PoV and share with Product Management and Sales team

  • Leverage customer success stories and work with PR/PMD Consumer to share wins and successes externally as appropriate

People Management

  • Develop, retain, motivate and recruit marketing talent

  • Mentor and help develop teammates across the brand team

  • Contribute to the development of capability of insights-based strategy and marketing within and beyond the brand team

  • Manage performance and development of direct reports

Req ID:


Additional Skills/Preferences:

  • Industry: Experience navigating healthcare ecosystem, particularly with providers and treater / HCPs

  • Product: Strong preference for individuals with experience in consumer tech, health tech and/or planning for and executing launches of complex, connected medtech systems

  • Team / Role: Prior experience working in or leading product marketing or product management, or working closely with individuals in those roles, owning complex / multi-channel strategies and translating strategy into detailed execution plans and managing execution

  • Culture: Ability to understand, lead and execute across cross-functional needs and priorities, comfortably make decisions in ambiguous situations, not being limited by how things are “usually done”; execution-oriented, ability to think creatively / out of the box

  • Excellent self-management and organizational skills; able to manage workload, set personal and team priorities and adjust as needed. Must be able to manage working with a large number of different teams with varying styles, issues, and complexity

  • Strong interpersonal and teambuilding skills; able to develop effective teamwork between team members with diverse interpersonal styles; able to deliver effective coaching and feedback

  • Strong leadership, interpersonal and influence skills; Ability to provide leadership to others, to appropriately network across a wide variety of functional components, external vendors/partners

  • Experience developing and operationalizing multi-channel marketing strategies, preferably on multiple brands

  • MBA preferred

Additional Information:

  • Travel: 20-50% travel may be required

  • Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Workplace Arrangement:



Product Brand Director-US Treater/HCP

Job Category:


Basic Qualifications:

  • Bachelor’s Degree

  • 7+ years in a product management / product marketing

  • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position

Company Overview:

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.





State / Province:



North America