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Lilly Storytelling Lab Digital Content Strategist, Supervisor in Indianapolis, Indiana

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Here’s your chance to shape and inspire meaningful conversations that will help change lives. As the epicenter of breakthrough, creative content, Lilly’s Story Lab will fuse human-centric insights, data, a customer-centric mindset, and empathetic creativity to cultivate authentic connections between our suite of product brands and the people we aim to serve. As a foundational member, you’ll play a key role in crafting the vision for and building this boutique-style storytelling squad. Powered by purpose, this lean and mighty group will bring a steadfast passion for creating meaningful brand-inspired storytelling experiences that help people live a better life.

As the chief content steward, you will champion the brand voice across the digital landscape, cultivating content encounters that flow seamlessly across touch points and screens to bring the brand story to life. Equal parts’ strategist, problem solver, content creator, collaborator, and storyteller, your passion for solving problems with words will help distinguish our product brands through industry-leading storytelling solutions that rise above the cluttered marketplace.

You will be part of an agile team of content creators, who in concert with the broader team, will co-create transformative concepts that transcend the digital landscape. From videos and social posts to websites and emails, you’ll translate strategic intent into creative content, curating meaningful copy across the digital spectrum to create a cohesive storytelling journey that meaningfully engages our customers at every step.

What You’ll Do

  • Practice and promote a people-first perspective.

  • Foster a culture of passion, empathetic creativity, integrity, trust, agility, inclusion, collaboration, and cohesiveness.

  • Shape the content storytelling strategy, in collaboration with cross-functional leadership, from ideation to production within The Story Lab’s blueprint.

  • Develop a keen understanding of the brands’ vision, strategy, objectives, and target customer(s) of the brands to ensure the content strategy is positioned to help solve unique and complex business problems.

  • Champion the brand(s) voice, threading customer-centric content across paid and owned media channels to drive brand awareness and equity with key stakeholders.

  • Craft customer-led storytelling narrative that simply and distinctly shares brands’ stories through digital activation like social, digital, .com, and CRM communications.

  • Partner closely with the Creative Director and Channel Champions (Social, SEO, CRM, Brand) to cultivate a cohesive, personalized narrative across an omnichannel landscape.

  • Develop content testing strategy, embracing a data-driven approach to continuously apply learnings to optimize campaign performance and drive measurable results.

  • Demonstrate an agile mindset, prioritizing the workflow to manage and deliver multiple projects simultaneously.

  • Mentor and inspire associate copywriters to curate best-in-class creative content while working within existing brand guidelines and medical, legal, and regulatory requirements.

  • Ensure content is produced to the highest standards of accuracy, quality, and compliance.

What You’ll Bring

  • Skilled storyteller with a talent for crafting content that brings the brand story to life.

  • Strategic thinker with a flair for fusing strategic insights with creative content that embodies the hearts and minds of our audience to build a bridge between the brand and its customers.

  • Creative innovator with a passion for curating authentic, relatable, strategic consumer storytelling content with a thorough understanding of the contextual content opportunities within the media landscape.

  • Intentional collaborator who invites and encourages dialogue to artfully fuse content and design with experience collaborating with cross-functional creatives.

  • Omnichannel integrator with the vision to create a cohesive content journey through video, social, web, social, long-form content, blogs, and more.

  • Agile player who thrives in a fast-paced, complex environment to expertly and gracefully manage the content workflow to deliver high-caliber work within a small, but mighty team.

  • Mentor peer leader who inspires excellence and empowers collaborative team dynamics.

The ideal candidate will have an established track record of leading breakthrough storytelling in a content producer/associate director role in an agency and/or in an in-house team.

Basic Qualifications

  • Bachelor’s Degree in English, Journalism, Communications, Advertising, or related field and/or experience.

  • 4 years of experience as a copywriter and/or content strategist for consumer product brands, including demonstrated experience producing digital-first content campaigns baked in data and insights.

  • Demonstrated range in writing that embraces diverse voices and styles to uniquely represent brand voice and audience groups.

What Sets You Apart

  • 2+ years operating within an agile team of designers, content developers, producers, and directors with a passion for collaborating with cross-functional teams with big ideas to drive brand performance and growth.

  • Recognized understanding how to apply research and insights, brand strategy and voice, content strategy, information architecture, omnichannel implementation, and in-market data to engage and optimize digital interactions with key customers.

  • Avid storyteller with strong production experience and writing background to shape unique, compelling stories across the digital ecosystem that engage consumers in alignment with brands’ objectives.

  • Entrepreneurial spirit who thrives in navigating new spaces with the ability to think creatively with a solutions-oriented mindset.

  • Data-driven mentality with continuous curiosity to optimize content efforts in the digital environment.

  • Pharmaceutical and/or healthcare experience.

  • Experience with content management tools like Adobe Experience Manager.

What You Should Share

  • Portfolio of Relevant Work: This should showcase your experience in cultivating content including strategy, organization, and creation to solve complex business problems and optimize brand performance. Please include any supporting data and performance results.

Additional Information

  • Domestic travel expected as conditions and business need arise.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company. If you would like to request an accommodation for medical or religious reasons, you may do so at workplace_adjustment@lilly.com.

At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people.​ We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!

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