Lilly Consumer Experience Team, Marketing Manager/課長/神戸本社 in Kobe office, Japan
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
< 職務内容 /Job Responsibilities>
The Consumer Experience Manager is a core marketing role to build and advance the consumer marketing capability of the Eli Lilly Japan Affiliate. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech&health venture companies) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on-going basis is also required.
The Consumer Experience Manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The Consumer Experience Manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.
Brand Strategy Support – Consumer initiative lead (50%)
Support company direction of providing positive customer experiences and developing insights-based, holistic communications.
Lead brand teams in the identification of consumer insights by working with Market Research and Creative Agency partners. Ensure complete understanding of all consumer insights and identification of most relevant insights for overall brand strategy.
Lead the development of consumer message and actively engage with agency on the development of creative platform.
Lead the ideation/development of innovative new ways to reach out to & support customers (e.g. digital health) upon the need of the business
Help brand teams to develop their consumer marketing strategies by supporting in the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.
Work with brand teams and agency partners to ensure that all consumer marketing tactics are insight-based and that media plans are aligned to customer behaviors and media habits.
Own measurement plan, monitor performance and approve tactical adjustments.
Provide Brand Team planning support through input into Customer Council (Marketing Plan) and Business Plan efforts.
Ensure that all consumer initiative -whether it be DAC/digital health-drives business by providing concreate business impact forecast and proving them once executed
Brand Execution & Channel Support (50%)
Primary owner of the day to day relationship with consumer agency.
Establish strategic partnership with Brand Team and Creative Agency to help Brand Teams achieve business objectives.
Develop and manage all consumer related tactic briefs, estimates, and timelines, and help teams to evaluate tactics versus creative briefs. Ensure consistent, insights-based messaging across all consumer marketing channels.
Lead to improve the effectiveness of consumer initiatives and ensure their alignment with overall brand strategy.
Partner with Brand Teams to track and manage budget for consumer initiatives. Make recommendations for budget tradeoffs decisions
** Consumer Experience Manager
< 必須経験 /Required Experience (mandatory for hiring) >
At least 3 years relevant marketing experience – consumer related marketing strategy and tactic development – in multinational company(ies) (non-Japanese company) or in agencies that worked with
Experience managing and/or participating in a multi-layered project(s) involving cross-functional/ cross-national working groups
Experience working with/managing creative agencies and/or other vendor partners
Tactic measurement and analytics experience
< 望ましい経験 /Desirable Experience >
Experience with digital media execution
Experience of developing and leading project in the absence of set procedures (creating a precedent)
< 必須応募スキル・知識・資格 /Essential skills, Knowledge and license (mandatory for hiring) >
Critical/ strategic thinking skills and marketing planning expertise
Ability to identify key insights and turning them to powerful message/creative
Ability to work in a diverse environment (cross functional, multi-national, etc)
Channel/tactic understanding (breadth vs. depth), including measurement and optimization
Strong English skills to be able to collaborate with global counterparts with multinational backgrouns.
Project management skill
Problem solving ability
< 望ましいスキル・知識・資格 /Desirable skills, Knowledge and license >
- Google Analytics
Strong leadership (without authority)
Strong Collaboration skill
Strong communication skill
Stress management / Resilience
Global communication skills
< 望ましいビヘイビア /Desirable Behavior
- Global communication skills
社内公募へ自ら応募して異動/転勤する場合のサポート内容はビジネスニーズに基づ き異動/転勤する場合と異なりますので、 あらかじめ応募にあたっては、詳細は以下リンク先にある情報をご確認とご理解を頂くようお願いいたします。 https://now.lilly.com/landingoverview/JP-change-in-career-system/JP-changes-in-my-career-faqs
【受動喫煙対策】あり 就業場所 全面禁煙
入社月 1-6月 7月 8月 9月 10月 11月 12月
付与日数 10 5 4 3 2 1 0
【試用期間】 6か月間 試用期間中での賃金の違いはございません
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At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!