Lilly ＜ﾏｰｹﾃｨﾝｸﾞ本部＞ Market research/担当課長・課長/神戸本社 in Kobe office, Japan
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
The Market Research team belongs to the Business Intelligence and Planning, in the Marketing department, and is one of the core functions with Commercial analytics, Forecasting, and New Product Planning. This role is to provide an understanding of customer insights and market information based on the primary/secondary market research among customers (HCP, Patient, Payer, Co-medical, Caregiver).
Market research team usually partners with various cross functional teams depending on the project scope and objectives, such as Brand team, NGCE/MCE, Medical, CA, and also global/IBU to address to each of their business needs.
Overall Job purpose
Market researcher is expected to be a strategic partner as an insight expert who works with brand team and other subject matter experts to uncover customers’ unmet needs and define opportunities by the clear logic and prioritization.
The market researcher demonstrates a deep understanding of the needs of the customer and how the customer’s insights can be incorporated into the brand strategy to better select the solution that would result in a greater market access.
Lead and manage the market research projects to achieve objectives independently, with controlling the timeline, resource/financial requirement of business partners in the most efficient way.
Serve as a key resource within an assigned therapeutic area business and provide recommendation to influence on critical decision-making points (listed below as examples), by leveraging primary/secondary market research results.
Localization of global brand strategy (MOT, Patient journey, Message development etc.)
Design the local executional plan (Segmentation, White card creation, DAC campaign etc.)
Measurement of brand health assessment (basically, belief perspective)
Business case assessment (input to forecast, analysis done by commercial analytics etc.)
Key venue/touchpoint for Launch readiness / Customer planning process
Develop holistic approach of measurement/learning plans of annual market research projects with the tight communication and alignment with the assigned therapeutic area brand team, and relative subject matter experts.
Share learnings within the market research team, and even beyond functions to synergize and enhance the capability of marketing approach to explore customer insights and link them to the brand strategy/execution improvement.
Explore the innovative approach of understanding about customers insights aiming for the productivity
Exchange information with IBU LMR(Lilly market research) organizations as a IBU family in a timely/frequently manner in order to develop the best practice of market research approach.
Closely communicate with the global LMR especially during the series of brand plan development research projects for the pre-launch, and early stage of post launch brands.
Business Title: Sr Associate/ Manager-Market Research
Eli Lilly Japan社員の方へ、社内公募へ自ら応募して異動/転勤する場合のサポート内容はビジネスニーズに基づき異動/転勤する場合と異なりますので、
1) Minimum 3 years of experiences in Marketing research or either Marketing with demonstrate fundamental knowledge of the role of primary/secondary data
Either Industry or vender/professional firm
2) Knowledge and experiences with marketing fundamentals (4Ps)
3) Basic skills of Microsoft excel to use/read the cross tabulation
4) Effective project management and execution skill
5) Strong communication, presentation skills with colleagues, cross functional teams, and Sr. leaderships
6) Critical thinking, logical thinking, analytical ability, strategic thinking ability
7) Problem solving skills (anticipate and resolve complex business problems)
8) Positive attitude, flexible for changes, prefer to analyze from complex information to answer to ‘why’
9) Japanese and business English skills, both writing and speaking.
10) Bachelor’s degree
Peer coach other members, and leadership mindset to drive forward
Market research experience, and/or secondary data analysis experience
Knowledge of statistical approach of quantitative data analysis
Travel 10% (for the fieldwork observation in case of in-facility interviews)
Shift information: n/a
Position location: Kobe
【受動喫煙対策】あり 就業場所 全面禁煙
入社月 1-6月 7月 8月 9月 10月 11月 12月
付与日数 10 5 4 3 2 1 0
【試用期間】 6か月間 試用期間中での賃金の違いはございません
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