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Lilly Associate Director- HCP Media in Remote, United States

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Job Description

Lilly has created a new centralized Customer Experience Hub by assembling a group of teams who are passionate about understanding and helping customers work together and meet their evolving needs within a complex healthcare ecosystem. The goal is to deliver remarkable, data-driven, end-to-end experiences across a myriad of touchpoints to drive positive outcomes for people living with health conditions ranging from diabetes to migraine to stage IV cancer and beyond.

In today’s ever-changing world, media consumption habits are shifting faster than ever before. As such, Lilly is reimagining and reinvigorating a new Media Center of Excellence, using a centralized team focused on best-in-class fresh media thinking. This team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation and knowledge-sharing. Lilly is staffing for an Associate Director, HCP Media to work in the hub and in partnership with our marketing teams. This position reports to the Senior Director of Alliance and HCP Media, US.

Core Responsibilities:

1) Leadership and Influence: Lead and influence decision making cross-functionally, by developing data driven media strategies, which lead to positive customer experiences. Comfortable with discussion/presentation to leadership 2-3 levels up, including CMO’s and other C-suite.

2) Fresh Strategic Thought Leadership: Lead development of best-in-class media strategies. Participate in annual brand planning process; including development of media objectives, channel strategy, channel mix and measurement plan, while challenging the status quo and constantly driving for innovation. Evaluate and make business recommendations leveraging synergies across customer groups to optimize consumer outcomes.

3) Media Planning & Development, Implementation & Measurement: In collaboration with the media agency, develop, manage and evaluate success of channel and tactical plans. Ensure consistent application of brand strategy and customer insight across touchpoints and channels.

4) On-Going Campaign Management & Optimization In partnership with media agency, analyze and optimize media mix based on business performance and return on investment

5) Agency Management: Effectively manage large national media agency relationships. Establish expectations (two-way) for client – agency partnership. Build relationship with Group Director to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation.

6) Market Monitoring: Review marketplace data and make recommendations for brand implications/actions.

7) Financial Management: Track and manage budget for all channels including reconciliation. Provide roll-up to brand teams and make recommendations for trade-offs as needed.

8) Risk Management: Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.

Basic Qualifications:

• Bachelor’s Degree

• Senior, seasoned professional with 7+ years’ experience or at least 5 years’ media agency experience

• Requires broad expertise across multiple media channels preferably with both offline and online planning experience with strong experience with various Planning Tools, Media Measurement and Media Mix Modeling

Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position

Additional Preferences:

• Demonstrated strategic thinking, analytical, and problem solving skills

• Must have proven experience on direct work in either media strategy, planning, buying or media product.

• Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills

• Must have a proven track record in influencing levels above them and outside of their functional area and a service mindset.

• Must be highly collaborative in nature and understand how to get things done within a complex, layered organization.

• Track record of successfully leading cross-functional teams to deliver results

• Demonstrated ability to work in a dynamic, rapidly changing environment

• Strong verbal and written communications skills with high attention to detail

• Must be comfortable with change and ambiguity

• Ability to respect and work effectively with diverse teams


• Travel 20-40% (dependent upon where employee is based and business needs)

• Position can be either based in Indianapolis or remote, with travel to HQ

Lilly currently anticipates that the base salary for this position could range from between $103,000 to $172,500 and will depend, in part, on the successful candidate’s qualifications for the role, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Of course, the compensation described above is subject to change and could be higher or lower than the range described above. Further, Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).