Lilly [Diabetes] Brand Manager - Trulicity /Jardiance (2명 채용) in Seoul, South Korea
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Position: Brand Manager / Sr. Brand Manager
Department: Marketing Diabetes
Location: Jung-gu, Seoul
Work Type: Regular, Full Time
Number of Job Opening: 2
Will be responsible to lead Trulicity /Jardiance business in Korea focusing on Lilly Diabetes Portfolio. Trulicity /Jardiance own clear strength in the anti-diabetic medicine portfolio vs. competition and strive to lead the GLP1-RA / SGLT2i class growth.
Overall Job Purpose:
Deliver sales and SOM by implementing brand strategy via local marketing channels.
Channel Mix decisions
Key Player Segmentation
Local customer programs
Drive local medical, marketing, sales, and Corp Affairs partnership
Alliance/partner company management
Ensure affiliate leadership understand brand strategy post BC2
Local TL Management (with medical)
1. Local Brand Planning
Update local brand plan based upon global strategy, local key players believes and attitudes and decide on marketing mix priorities
Drive action planning around BE and SFE (sales force effectiveness survey or VOC)
Decide on the different channel mix and best implementation for IPO (Individual Patient outcomes) programs building on their good understanding for customer insights and patient flow.
Ensure affiliate leadership understand brand strategy post-BCII
Support PRA manager in building brand reimbursement and access plan.
2. Selling Message Development & Implementation
Own selling message via message management model.
Regional campaigns transfer to Salesforce.
Own message retention and external recall.
Develop a local promotional material in case of local specific needs (should be minimum)
3. Customer program execution
- Implement global programs& campaigns. Develop and manage local advocacy groups and congress. Manage local TLs relationships and activities. Manage local advisory board. Drive local medical, marketing, sales, and CA partnership. Ensure best implantation and structure for IPO programs Localize brand, disease, and other promotional websites consistent with branding guidelines.
4. Ensure Motivation Behind the Brand within Affiliate
- Best Practice recognition and sharing within the affiliate. Provide timely answers and information to the sales force on brand performance. Ensure an appropriate incentive scheme in place for the brand. Implement and own global action plans related to brand issues and crisis management
Bachelor’s degree required in business or related discipline.
Advanced Microsoft Excel and PowerPoint skills are required.
Good verbal and written English skills.
- 3 to 6 years in relevant experience
Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
Strong project management skills.
Strategic thinker and creative marketer.
Results-oriented and self-motivated.
Excellent written and verbal communication skills.
Strong Leadership skills.
영문 자유 양식의 이력서/자기소개서 각 1부
채용 시 마감
서류를 PDF 로 된 한 개의 파일로 준비 하시기 바랍니다.
서류 전형 합격자에 한하여 개별 통보 합니다.
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( LillyRecruitingCompliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!