Lilly Tyvyt Brand Manager in Shang Hai-上海, China
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
This role will be primarily focused on designing & executing the marketing campaigns for new indication launch or after the product is launched. It will be required to fully understand the market and HCP insight, create brand core elements, execute external brand communication solutions and engage KOL. This role will collaborate with multiple cross-functional members such as Market Research, Medical, PRA. The ability to synthesize customer insights to brand strategy, influence thought leader and drive salesforce execution will be a key successful factor for this job.
Contribute on brand s trategy and develop commercialization plan
Discover and synthesize deep customer insight
Participant in the brand building process for brand strategy and HCP core message element
Co-develop the disease educational and product promotional solution
Lead the deliverables of Detail Aids, Promotional Slide Decks
Identify and engage thought leaders in targeted therapeutic areas
Drive TL commercial advisory board, to guide brand strategy
Establish and lead key relationships with external KOLs
Develop and drive the solution with team and conduct some portion of launch campaigns and innovative launch solutions to deliver consistent brand messages
Build the promotional content (e.g. video, slides) for product launch campaign
Makes decisions that impact a range of standard and nonstandard operations and lead medium-large scale launch projects/programs
Agency and Alliance Partner Relationships Management
Interface with the agency account as the single point of contact
Oversee the budget for agency activities to stay with the plan
Manage the performance of agency partners through both internal and external communication
Collaborate with alliance partners to drive alignment on strategy, operational plan and maximize synergy
Deliver training of product knowledge and brand strategy to the sales force
Design the training materials and sales tool
Drive internal business solution planning process (i.e. operational Plan)
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( LillyRecruitingCompliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!