Lilly Brand Manager (Oncology) in Sydney, Australia
Type of Employment:
Full-Time Employment - FTE
Are you an experienced marketer in the pharmaceutical industry looking to join a dynamic and innovative team – come talk to us!
The Brand Manager has the primary responsibility of delivering an exceptional launch for the Lilly molecule indicated for metastatic breast cancer in Australia and New Zealand. You will be required to understand the global strategy for and then adjust the strategy based on the local environmental considerations. This will be achieved through developing a deep understanding of the local market and in-depth customer insights. You are expected to formulate an engagement strategy that differentiates Eli Lilly with the target HCPs.
Understand the Oncology and specifically the breast cancer market landscapes in Australia, competitor efforts and the needs of patients, caregivers, physicians and payers
Ensure the global & regional commercialisation strategies are embedded in the local plans; this will require communication and influence with global & regional brand teams and local leaders to ensure that local cross-functional resources are put in place in time and at the appropriate level to support the brand.
Plan, develop and deliver robust pre-launch assessments in line with the global & regional milestones
Build and sustain relationships with key thought leaders and advocacy groups in Australia
Lead a core brand team, working effectively with the cross-functional team members including medical, sales, regulatory, health economics, corporate affairs, finance and market research
Develop marketing materials, programs, and actions that are critical to a successful launch and commercialization beyond the launch.
Achieve operational objectives including customer satisfaction, sales, operating expenses, profit targets & inventory management
Ensure all materials and initiatives are aligned to Good Promotional Practices
Focus on the customer experiences we create and the trust we build over time with truly value added service and support.
Qualifications: Tertiary qualification
Most Critical Skills & Attributes:
Strategic thinking and commercial acumen
Leadership skills (particularly in cross functional collaboration, decision making and leading without authority)
Ability to thrive in an high pressure and ambiguous environment
Superior analytical, planning and organising skills
Continual learning and improvement mindset
Must be able to inspire, engage and lead a diverse group of people across multiple stakeholder (internal and external) and customer groups
Must have demonstrate the ability to develop long term strategic plans from vision to implementation with success
Must have demonstrated effective execution of marketing programs
Skills/Attributes which would make the successful candidate more effective:
Expertise in influencing and negotiation
Excellent communication/interpersonal skills
Financial analysis and forecasting expertise
Prior Knowledge or Experience:
Pharmaceutical brand marketing experience
Understanding and experience of strategic planning (customer insights, patient journey, segmentation, positioning, branding, messaging, results monitoring)
Proven cross-functional partnering capabilities, particularly with Medical and PRA
Clear understanding of the promotional rules of engagement and how we communicate with our customers
Experience in utilising multiple channels to deliver customer solutions.
Knowledge of the Oncology marketplace in Australia.
Product Launch experience
Pharmaceutical sales Experience
Lilly is an EEO Employer and does not discriminate on the basis of age, race, colour, religion, gender, sexual orientation, gender identity, gender expression, national origin, disability or any other legally protected status
Lilly is a global healthcare leader that unites caring with discovery to create medicines that make life better for people around the world. We were founded more than a century ago by a man committed to creating high-quality medicines that meet real needs, and today we remain true to that mission in all our work. Across the globe, Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism. To learn more about Lilly, please visit us at www.lilly.com and http://newsroom.lilly.com/social-channels.
Our local AU website is available at https://www.lilly.com.au/en/index.aspx
State: New South Wales
Req Id: 52275BR