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Lilly Sr. Manager – Marketing Capability & Market Research in Taipei, Taiwan

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview

At Lilly, we serve an extraordinary purpose. We make a difference for people around the world by discovering, developing, and delivering medicines that help them live longer, healthier, more active lives. Our company values – Respect for People, Integrity, and Excellence are deeply rooted in our culture and working environment. Lilly Taiwan affiliate, as one of the priority affiliates in the International Business Unit, is well-positioned for the tremendous opportunities fueled by the existing portfolio and promising pipeline.

Position Overview

Sr. Manager – Marketing Capability & Market Research, reporting to the Sr. Director – DBU & CMO of Lilly Taiwan affiliate, will own the affiliate responsibilities of enhancing the competency of affiliate marketers and identifying the critical customer insights through robust and systemic market research processes. The role will serve all brands from 3 Business Units (Diabetes, Bio-Med, and Oncology) and act as a key business partner with brand teams to drive the success of insight-based marketing in Lilly Taiwan affiliate. The candidate will be fully integrated into the brand operation and leverage the approach of train-the-trainer to infuse customer insights and build marketing capabilities consistently.

Responsibilities

Objective 1: Market Capability Curriculum Design & Execution

  • Training Curriculum – establish annual and quarterly training curriculum for affiliate marketers to support the affiliate priorities with strategic thinking.

  • Content Generation and Localization – identify the resources in the Lilly’s market community (e.g. Lilly Marketing Institute) and localize (when applicable) based on the unmet needs or capability focus of the affiliate marketers.

  • Global Stakeholders Communication – hold constant communication with stakeholders outside the affiliate to leverage the best practices and marketing resources while sharing the Taiwan cases when necessary.

  • Training Delivery – deliver the in-class or virtual training based on the training curriculum or facilitate capability workshops with external or internal guest trainers involved.

Objective 2: Market Research Management

  • Regular Market Research – design and maintain the process of regular market research activities (e.g. brand tracker) in partnership with key stakeholders (e.g. BU Director) and deliver the quality output timely.

  • Ad-hoc Market Research – identify the gaps and needs proactively and provide recommendation or solutions to gain additional insights outside of the regular market research schedule.

  • Influence & Communication – communicate the core insights and key finding of market research projects to affiliate leadership team and brand teams with a positive impact on the business.

  • Agency Management – manage the market research agencies with clear communication of research objectives and timeline and ensure the agencies understand and comply with the requests and process from Lilly.

  • Budget Management – maintain the OPEX dedicated to market research activities and monitor the spending status to meet the OPEX plan.

  • Research Compliance – ensure the research activities follow strictly the internal policy, procedure and industry code of conducts.

Objective 3: Affiliate Forecast Process

  • Forecast Model – establish the revenue forecast model for the affiliate marketers that include key market and brand assumptions to support affiliate performance review and reporting.

  • Business Analysis – conduct ad-hoc analysis to understand the performance of Lilly brand vs. external market or competitors based the forecast of market share and market assumptions.

  • Cross-functional Initiatives – collaborate with cross-functional teams to transform the forecasting exercises into automated process and data generation.

Basic Qualifications/Requirements

  • Bachelor’s degree and above

  • Over 8 years of commercial working experience in the pharmaceutical industry

  • Proficiency in Microsoft Word, Excel, PowerPoint is a must.

  • Fluent in English communication

Additional Skills/Preferences

  • MBA or graduate degree

  • Market Research experiences

  • Marketing Capability experiences

  • Strong analytical skills with business acumen

  • Strategic thinking with attention to details

  • Influence (one on one and group setting) – ability to effectively drive decision-making

Additional Information

  • Travel 0-10%

  • Location: Taipei with remote work arrangement considered occasionally

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( LillyRecruitingCompliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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