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Lilly (Senior) Brand Manager Gastroenterology in Utrecht, Netherlands

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.


(Senior) Brand Manager Gastroenterology


Eli Lilly and Company is a leading, innovation-driven corporation, committed to developing a growing portfolio of medicines that meet patients’ health care needs. We make medicines that help people live longer, healthier, more active lives, and unite caring with discovery to make life better for people around the world.

Lilly is one of the fastest growing pharmaceutical companies in the world. It has a rich pipeline of new medicines and a relatively young portfolio of products on the market. Lilly has launched on average 2 new products annually in the past 6 years and with that Lilly is an attractive employer. Lilly focuses on four main therapeutic areas: Diabetes, Auto-Immune diseases, Neurology and Oncology.

Three long established core values guide Lilly in all that we do: Integrity, Respect for People, and Excellence.

Position summary

The (Senior) Brand Manager Gastroenterology is responsible for the successful launch of a new medicine to treat patients with inflammatory bowel diseases (IBD).

This includes building market and customer understanding and relationships for the gastroenterology portfolio, implementing the launch strategy and goals in line with the global strategy, creating the customer plan and developing and implementing communication tactics and programs that lead toward a successful launch. This requires strong cross-functional skills, working closely with key customers, the sales team, PRA, the Business-to-Business group and the medical department. This also requires leadership and accountability. The (Senior) Brand Manager is the key person in the cross-functional (launch) team. The marketing solutions should be rolled out and tracked in a timely manner, with the highest quality and compliance standards in order to achieve an unparalleled customer experience.

Brand performance must be monitored regularly with respect to sales, SOM, customer insights & feedback and health care market dynamics.

He/she serves as the leader of the brand within our local and international organization, and externally.

Knowledge of Disease Area

  • Build and maintain expert knowledge of chronic intestinal inflammation diseases/inflammatory bowel diseases aligned with customers’ expectations

  • Ensure TLs and IBD specialists (gastroenterologists) understand scientific data on the (new) Lilly product in licensed areas post launch

  • Awareness of emerging views with current and new treatments within the IBD space.


  • Perform market assessment and document market requirements for brand positioning in the Dutch inflammatory bowel disease market

  • Recognize trends in the market on all levels and anticipate and adjust strategy and tactics accordingly

  • Integrate new channels into a holistic multi-channel communications mix

  • Have an excellent external focus with customer groups (TLs) that lead to an understanding of the customer need and business opportunity

  • Able to support and oversee a state-of-the-art key account management strategy

  • Responsible for all communication about the product to build customer engagement: right information through the right channel to the right customer

  • Responsible for initiating, collaborating, and implementing promotional activities and projects in line with the customer plan

  • Train and coach sales force, in close collaboration with sales management, in the future to equip them for optimal implementation

  • Set brand implementation priorities

  • Manage budget and supply chain

  • Work closely with other Brand Managers both in the affiliate, and in other countries, to share marketing programs and resolutions of issues

  • Keep senior management and other key stakeholders informed of progress in driving the success of this product strategy

  • Ensure compliance for new and existing programs

  • Owns the customer dialogue management (CDM) process

  • Managing vendors and agencies and make use of procurement

Require ments

  • Bachelors and master’s degree

  • Living in the Netherlands

  • Excellent written and verbal communication skills in Dutch and English

  • Sales Experience within the pharmaceutical industry

  • Marketing Experience within the pharmaceutical industry

  • Knowledge of inflammatory bowel diseases/gastroenterology is a prerequisite

  • A network in gastroenterologists is a prerequisite

  • Strong creative development skills and demonstrated project management skills

  • Strategic thinking

  • Excellent teamwork skills and proven ability to influence cross-functional teams without formal authority

  • Strong implementer that has to be able to translate strategy into activities.

  • Strong communication and organizational skills with and to all levels of the organization

  • Ability to work independently to achieve and define goals

  • Leadership skills

  • Passionate about working with key players in the health care environment; outward focus

  • Driven by delivering business results

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.


At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people.​ We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!