Lilly E-Marketing Associate in United States
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 39,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Mandatory qualifications and experience
Fluent in English (C1/Advance or equivalent).
Master in Digital Marketing or MBA will be highly valued.
3-4 year of previous experience in Digital Marketing: Applying marketing principles, designing and executing Digital solutions, leveraging Digital Channels and solutions to engage customers.
Knowledge and previous experience with Technical System/tools applied to redesign operational process related to Digital Marketing
Knowledge and skills that will be highly valued:
Digital Landscape Analysis.
Social Media Campaign.
Earned & paid & Own Media campaign.
Definition and development of marketing mix plan.
Capacity to achieve results or partnership through vendor management
Management of Sales Force Marketing Cloud
Use of Automation Tool
Set KPis, Digital Objectives and Follow up.
Management of Analytic Tools and data analysis, Proposing Improvements to optimize.
Content design skills with associated tools.
Enthusiasm for a variety of digital technologies with the ability to assimilate complex information and systems
Leadership skills. Ability to interact and collaborate well with people from different business functions and support team, with strong evidence of teamwork
Ability to plan, organize, prioritize and work independently
Good Communication skills
Travel Percentage: 0-10%
The candidate will be responsible for the design, development, support and follow up of Digital plan in a Multichannel Engagement Customer Experience Approach, optimizing the experience and strategies with different brands and Customer segments. In addition to that, He/She will be responsible of introduction progressivity of new technical capabilities, evaluating them, redesigning process and evaluating current operations, and providing the business needs to ensure the right flow.
For the development of this job will need to:
Lease with Brand manager to develop and execute Digital solutions, taking part of brand team and giving advice and recommendations to improve customer experience, Cover needs and Achieve Plans and brand objectives
Understand Brand needs, identify Brand Opportunities and be able to transform them in Multi Channel Engagement /Digital Solutions.
Lead content localization, development, testing and approval for digital channels, aligned with the brand Priorities by segment.
Develop a strong understanding of digital channels available, technical requirements and Integration among them, working in a regulated environment
Design some of the Digital assets for the brand, using Lilly approved tools.
Track digital results and evaluate brand e-marketing and MCE programs, and help to adjust accordingly and provide solutions to Optimize Customer solutions, channel Mix or others.
Lead cross-functional working across functions particularly: IT, Marketing, Business Quality, Ethics & Compliance and Medical.
Strong Understanding of Internal process and operations related to Data, technical tools/Solutions and Business Needs to have a holistic picture.
Vendor management with external agencies to help implement plans and execute the contracts
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( LillyRecruitingCompliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe!